This analysis examines bAYC Teaches About NFT Community Marketing and separates supported implications from claims that still depend on context or further evidence.
Read the evidence below as a decision trail: what changed, why it matters, which trade-offs shaped the result, and where the conclusion still depends on context.
Learn the world's most successful BAYC explosive NFT marketing strategy and create your own NFT brand!
Have you ever played the game "Dookey Dash," launched by BAYC, the world's hottest NFT brand? What are NFT marketing strategies?
On January 12, Yuga Labs officially announced that the new game "Dookey Dash" would launch on January 18, and minting the game participation ticket "BAYC Sewer Pass" would begin the day before the game's launch. This is the third phase of the new storyline prequel within the BAYC ecosystem, and also the preparatory phase for launching the first interactive game in the storyline.
Play "Dookey DashThe game requires holding "BAYC Sewer Pass」，「BAYC Sewer PassBAYC/MAYC holders can claim it for free. If you don't have BAYC/MAYC, you can still choose to purchase the 'BAYC Sewer Pass' from the secondary market to participate in the game and claim rewards.
There is only one thing you need to do to achieve the highest possible score, with the following rules:
- Pilot aircraft in the sewers to avoid obstacles; the longer you survive, the higher your score
- Increase your game score by collecting fragment types and destroying obstacles during flight
Nearly ten million plays in three weeks, with hundreds of thousands of accumulated gaming hours
The 25,525 Sewer Pass holders have played a total of 7,487,850 times, with each player spending an average of 27.7 hours on this "mini-game," totaling 706,436 hours played. This figure converts to 80.64 years in "years," and most of this data is created by NFT users in the "non-professional gaming sector."
Why have so many highly loyal users accumulated in such a short time?
Previously, we briefly introduced the project and the achievements achieved. Now, let's quickly get into the main topic and discuss the steps of marketing promotion
First, whether it's physical products, brands, or games, there is always a wave of warm-up activities before launch. Here, I have compiled the steps for the NFT marketing strategy he has carried out
- Step 1: Before the official release, reveal some fragments or vague information clues to spark user anticipation and discussion
- Step 2 (12/21): The official video releases the full storyline, revealing the full storyline. This step satisfies users' expectations while also providing motivation to keep following, aiming to satisfy users' curiosity before their patience runs dry and to keep building anticipation
- Step 3 (12/28): Just when you think the full movie release is everything, a new mysterious message called the "Treasure Box" is given once again, raising users' anticipation once again
- Step 4 (1/11~1/18): As the information unlocks, start selling the game pass. At the same time, the most important thing is to use reward incentives as the main attraction, combined with the previously created sense of mystery and anticipation to attract users to purchase
- Step 5 (2/8): Game challenge ends
Looking at the steps to warm up the NFT marketing strategy, what methods does BAYC use to build faith?
In the previous warm-up steps, you can see that the most anticipated activity among users is driven by "anticipation." By stacking anticipation, this drives a large number of users to participate. On the surface, it seems simple, but in practice, breaking it down is actually an expression of self-worth
Building faith is, in fact, a process of building a brand, and building a brand is a process of conveying self-worth. Why are people so loyal and trusting to BAYC NFT? They believe the rewards it offers are definitely higher than the money or effort users put in, because users believe in the self-worth BAYC NFT establishes
NFT Marketing Strategies – How to Build an NFT Brand? How to build self-worth?
The most important thing in building an NFT brand is to make users see our brand as a way to express themselves. Products can generally be divided into two types: functional products like batteries and toilet paper, and expressive products like clothes, shoes, necklaces, etc. The first thing you need to understand most is selling NFTs. On the surface, selling NFTs may seem like selling the product, but in reality, it's about selling a service. Services can be intangible or tangible. A brand can be seen as a belief by consumers because it satisfies their desire to express themselves. In other words, the NFT service you sell must satisfy consumers' desire to express themselves externally, such as showing off or possessing. Therefore, when your NFT brand is first established, the first thing to confirm is not a good story, but the self-value your brand wants to convey
NFT Marketing Strategy – With self-worth, break down users' psychological barriers
Once you clearly define the self-value your NFT brand wants to convey, you need to break down the first psychological barrier for users, allowing them to access or absorb the value you want to offer in a low-barrier way. A great way to do this is a "sense of immersion."
You need to create a brand story or setting that feels "immersive." Through the story, gradually let users accept the content you convey and spark their desire to explore. Continuously tell users, "This is who you want to be," helping users identify with the brand, encouraging them to use the brand to replace themselves. Users can represent the brand, and the brand can give users recognition!
Next, build a DAO crowd effect and establish a brand moat
Once you have a group of loyal users, the next step for your brand is to prioritize the current user group (DAO). The goal is to stimulate the brand's crowd effect. At this point, the established self-value should extend beyond this to the common goals of the crowd, setting a shared goal for your internal brand users. The purpose of setting shared goals is to give loyal users a sense of responsibility, belonging, and recognition, so that both the brand and users can develop and grow together!
It's worth noting that many NFT brands now aim to build the metaverse on "The SandBox." While this goal is not impossible, it lacks mass participation and motivation to realize self-worth. At the mass stage, our most important primary goal is to "build a brand moat," that is, to create differentiation and advantages that differentiate us from other brands and audiences, and gradually expand them. Setting a shared goal is a very good and clear approach
Finally, let's continue to observe BAYC's subsequent NFT marketing strategies and stories. From the official website, there are still many details yet to be revealed...
BAYC Official Game Website:https://mdvmm.xyz/
Further reading
● Blockchain Games: Why Does NFT Issuance Affect Retention?
● How else can blockchain games like GameFi be played: How to grasp future trends?
● Upgraded Game Economic Model: Analysis of the Dual-Token Model in Blockchain Games
What to take away
The article's value is in the evidence and trade-offs behind what BAYC Teaches About NFT Community Marketing, not in treating the conclusion as universal.